We Just Compare

Who are the top 10 trusted insurance companies?

Every year we survey nearly 50,000 home and motor insurance customers through our Insurance Behaviour Tracker (IBT) to find out which brands are rated in the top 10 trusted insurance companies. We are delighted to be able to announce our 2020 winners.


Building trust between you and your customers is essential for any business and the insurance industry is no exception. Customer trust not only impacts the initial purchasing decision but also effects whether customers make repeat purchases or look elsewhere.

As an insurer, customers need to trust that you’re not only going to provide the service you’ve promised but that you’re also going to be there to solve their problems.



The top 10 trusted insurance companies*

Voted by drivers

Voted by householders

The AA





Co-op Insurance


Co-op Insurance


John Lewis Finance








M&S Bank




Nationwide Building Society



M&S Bank








Sainsbury's Bank




sheilas wheels2



*winning brands are listed in alphabetical order


























































Customers rated their insurer based on the statement “I trust this company” on a scale of 1 to 5, with a 5 being “strongly agree”.


This year, we welcome a few new entrants to the top 10 for motor: The AA, Sainsbury’s Bank and Sheilas’ Wheels but the top 10 in home features the same insurers as last year, who have a provided a consistently great service. You can view 2019’s winners here.


Customer trust up on last year

The average scores for the top 10 insurance companies were 8.12 for home, and 7.97 for motor. Across the market we saw average scores of 7.76 and 7.67, respectively.

Customer trust has increased slightly across the home market and has remained the same for motor, which is good news for insurers.


Customer Trust Performance in Home Insurance

Customer Trust Performance in Home Insurance

Customer Trust Performance in Motor Insurance

Customer Trust Performance in Motor Insurance

Congratulations to all the brands who have made the top 10. In the current economic and political climate, it is a highly regarded accolade to be a trusted insurance provider.


Are you one of the top 10 trusted insurers in the UK? 

The awards are based on an annual survey of nearly 50,000 home and motor insurance customers who rate their experience of brands like yours. You can only win if you are extremely good at what you do, day in and day out so congratulations again!

Claim your awards today to find out how you can make the most of being a winner.



wejustcompare team

Sign up for We Just Compare newsletters and exciting offers

By registering you agree to our Terms & Conditions Privacy Policy

We Just Compare © 2022